Google Maps entry - How Google Maps advertising works

Visibility in Google searches is crucial for companies that want to attract local customers. Google Maps in particular plays a central role here, as it is the preferred search engine for local search queries. An optimally maintained Google Maps entry improves findability, increases customer enquiries and boosts local brand awareness. In this article, you will learn how to optimise your Google Maps entry and attract more customers to your virtual office.

Google My Business: The basis for your Google Maps entry

A well-maintained Google My Business (GMB) entry is the basis for successful Google Maps advertising. Without a correct and appealing presentation of your company on Google Maps, you will lose valuable potential.

Setting up a Google My Business account

Registering with Google My Business is easy, but requires a few steps:

1. Registration with Google My BusinessVisit : Visit Google My Business and sign in with your Google account.
2. Enter company dataEnter your company address, contact details and website. Ensure consistency with other online directories.
3. Select categoryChoose a suitable category that best describes your business in order to address the right target group.
4. VerificationGoogle will send a confirmation postcard with a code to your address to verify the authenticity of your company. This process usually takes 5 to 14 days.
5. Optimisation: After verification, you can add more details to make your entry more attractive.

Important aspects for a successful entry

• Detailed company descriptionClear and meaningful information helps potential customers to better understand your services.
• High quality imagesVisual content increases interest and credibility. Add professional photos of your office or services.
• Correct opening hoursKeep your business hours up to date to avoid confusion.
• Location optimisationIf you are active at several locations, maintain a separate entry for each location.

Optimise the use of products, descriptions and news

An appealing Google Maps entry not only contains basic information, but also content that arouses the interest of your target group.

Presenting products and services

• Create a list of your most important products and services with detailed descriptions.
• Use meaningful and SEO-optimised texts with relevant keywords.
• Add high-quality images or videos to increase the appeal.
• Make sure that your information is up-to-date and consistent.

Share regular news

• Use the post function of Google My Business to publish current offers or news.
• Please note that Google only displays these posts prominently for 30 days.
• Share event announcements, special promotions and customer testimonials.
• Use seasonal content to keep your company up-to-date.

The importance of reviews and customer feedback

How reviews increase visibility

Google rates companies with many positive reviews higher. The more reviews you receive, the more likely you are to be listed in the top 4 Google Maps search results. A high review average and active interaction with customers signal to Google that your company is trustworthy.

Actively ask customers and suppliers for reviews

• Actively ask satisfied customers for a review, preferably directly after a successful transaction.
• After a successful transaction, send a friendly enquiry by email or text message with an evaluation link.
• Place direct links to your Google My Business review page on your website or in emails.
• Use QR codes in business premises or on invoices to facilitate reviews.

Professional reputation management

• Respond to all reviews, whether positive or negative.
• Thank them for positive feedback and respond professionally to criticism.
• Offer a solution to customer problems to show your commitment.
• Avoid fake reviews, as Google can penalise them.

Links to your own website as a marketing measure

Why backlinks are important

Google rates companies higher if they are well networked. Use the following strategies:

• Link your Google My Business entry to your website.
• Use social media to lead your customers directly to your Maps entry.
• Create blog posts with links to your location and relevant keywords.
• Work together with local partners and exchange links.
• Use online directories and industry portals for additional visibility.

Successful linking strategy

• Integration of the Google Maps entry on your contact page.
• References in blog articles and newsletter campaigns.
• Co-operation with business directories and local partners.
• Integration of call-to-action elements for direct customer interaction.

Conclusion

A well-maintained Google Maps entry will increase the visibility of your virtual office and generate more enquiries. Through targeted optimisation, regular activity and professional reputation management, you can improve your ranking in the search results and benefit from more customers in the long term. The right strategy in Google Maps is a decisive competitive advantage.

Your advantages with Virtual Office

• Professional addressShow seriousness with a German company address.
• Mail acceptance & forwardingYour letters and parcels never get lost.
• FlexibilityWork from anywhere and still be present.
• Better findabilityUse Google Maps to make your company visible.
• Attractive prices: From as little as 50 euros per month.
• Reputation managementUse Google reviews for a better ranking.
• Customer serviceLocal accessibility creates trust and increases customer loyalty.

Register today and optimise your Google Maps presence with Virtual Office!